INSA created murals representing our audience’s passions of sport, music and weekends – each of these were also tariffs offered by Vodafone X. Each layer was painted over and over again, they in turn were turned into gif-iti art. These were ever-changing showing the flexibility of the offer in an exciting relevant way. For this audience, the music is as much a compelling motivator as the visuals. So we chose the punchy track Young Gods from Swedish DJ duo Total Ape to accompany our key pieces.
All this was delivered to our audience through hyper-targeted, programmatic digital display and social. Only they got to see it, a campaign that was truly and uniquely theirs.