The lowdown

Irish Rugby: Four Days in November

Target McConnells

Irish Rugby: Four Days in November aired on RTE 2 on February 25th. You can view the full programme here.


The 52 minute behind-the scenes programme, the second instalment in Vodafone Ireland’s #TeamOfUs, is a further proof-point of our mission to put fans at the very heart of the sponsorship.

The programme saw us travelling throughout Ireland, meeting the players, coaches and management behind the scenes and interviewing them to hear their stories.

With no storyboards, no scripts, just a culturally contagious idea that we and Vodafone wanted to see come to life, the outcome is an alchemy between fans, supporters and players that makes for compelling viewing.

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