Work

There’s laughter in the Eyre

The Vodafone Comedy Carnival Galway
Vodafone There’s laughter in the Eyre (October 2015)

Issue

Vodafone Centre Stage is a summer-long home for Irish festivals, offering comedy and music fans bitesized escapism throughout the season. The Vodafone Comedy Carnival Galway takes place at a time when the nights are drawing in, so our challenge is to combat Ireland’s festival fatigue to give this unique event the attention it deserves.

Insight

There’s nowhere quite like Galway and its comedy festival captures the essence of city. With its bohemian spirit and anarchic wit, you can easily lose yourself to its charms.

Idea

There’s laughter in the Eyre.

To pay tribute to the city that inspires the event, we created a hand-drawn aesthetic that reflects the creative heritage of Galway. Using circus-themed imagery that was created in pen and ink, the campaign serves as a celebration of Galway’s legacy in entertaining feats of human endeavour.

making
The seven year etch… (completed in 2 weeks!)

Also, monkeys are funny. Look – he’s wearing people clothes!
Also, monkeys are funny. Look – he’s wearing people clothes!

And not to be out-done, we gave our ringmaster something extra to shout about, by making him the star of our radio ad. He delivered with a captivating carnival song…

Vodafone There’s laughter in the Eyre (October 2015) DigitalOut of homePrintRadio

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